MÉLI TRA

Vietnamese Tea Reimagined

Project Concept Label

Brand Identity / Packaging Design / Food & Beverage Branding

Project Type

INTRODUCTION

Méli Trà is a Vietnamese tea brand concept inspired by the warmth of Trà Vinh and the playful meaning of the phrase “mê li,” which describes something delightful, beautiful, and hard to resist. For this project, I wanted the brand to feel connected to Vietnamese culture without looking too traditional or old-fashioned. The visual identity combines soft pastel colors, cultural patterns, and a logo inspired by a Vietnamese woman wearing a nón lá. My goal was to create a tea brand that feels fresh, memorable, and welcoming to a younger audience while still carrying a strong sense of heritage.

DESIGNING METHOD

For Méli Trà, I started by looking at Vietnamese tea culture, Trà Vinh’s visual identity, and traditional details that could make the brand feel meaningful. I explored how to bring those cultural elements into a softer and more youthful style through moodboards, sketches, logo studies, color testing, and packaging mockups. My process focused on balancing heritage and freshness, so the final brand could feel modern while still carrying a clear Vietnamese identity.